SMALL TOWN MAIN STREET
Mayodan’s Small Town Main Street (STMS) program developed out of the Mayodan Economic Development Plan adopted by Town Council in December 2013. Mayodan was required to submit an application to the Department of Commerce in a competitive grant process. Mayodan was one of only six communities chosen for this two-year grant cycle.
STMS’s goal is to provide support and opportunities for local downtown businesses using an established program offered through the N.C. Department of Commerce, Office of Urban Development who administers the North Carolina Main Street Program . The program works to stimulate economic development within the context of historic preservation, using a comprehensive approach to downtown revitalization developed by the National Trust for Historic Preservationand utilized by the National Trust Main Street Center to assist communities across the country. The grant includes staff support for administrative work and design support for those interested in improving their building facades and streetscape.
This is voluntary effort led by community members that either work, own properties, live, or are interested in redeveloping downtown Mayodan into a prosperous, vibrant, downtown that supports both the local community and brings outside resources and customers to support our businesses. If you want to find out more information or to join the effort please contact Michael Brandt, Town Manager, or attend an up-coming meeting.
Four Point Approach
Four elements are combined to create a well-balanced program:
- Organization: Building partnerships to create a consistent revitalization program and develop effective management and leadership downtown. Diverse groups – merchants, bankers, public officials, the chamber of commerce and civic groups – must work together to improve downtown.
- Promotion: Reestablishing downtown as a compelling place for shoppers, investors and visitors. This means not only improving sales but also rekindling community excitement and involvement. Promotion ranges from street festivals to retail merchandising, from community education to marketing and public relations.
- Design: Enhancing the visual quality of the downtown. Attention is given to the downtown environment elements – not just buildings and storefronts but also public improvements, rear entries, signs, landscaping, window displays and graphic materials.
- Economic Restructuring: Strengthening the existing economic assets of the business district while diversifying its economic base. Activities include conducting market analysis to understand the changing market place, adapting vacant buildings that have outlived their original purposes for use as entertainment or cultural facilities and sharpening the competitiveness of Main Street’s traditional merchants.
National Trust for Historic Preservation®, Main Street® and Four-Point Approach®are registered trademarks of the National Trust for Historic Preservation.